White Eyeliner

How to Create the Perfect Winged Eyeliner

How to Create the Perfect Winged Eyeliner

Step 1: 

To create your perfect winged eyeliner, start by drawing a short line from the outer corner of the eye, (following the curve of the lower lash line) and continue about halfway up toward the end of your eyebrow.

Step 2: 

Next, draw a line all the way across the upper eyelid, from the tear duct to the outer edge of the lower line you began with in step 1.

Step 3: 

Then, connect the gaps between the outer point of the liner and the lash line, making sure not to leave any empty spaces. You should now have your perfect cat eye!

Step 4: 

If you notice jagged edges, no worries! You can simply take a small eyeliner brush (or lip liner brush), or a cotton swab to clean them up.

Step 5: 

Finally, add highlighter to your inner tear duct, and mascara to your lashes, for an even neater eyeliner look.

Cheating Your Winged Eyeliner

If you're still disappointed with your results, have no fear. The products below were created with the intention of saving you plenty of time and effort while you create that sharp cat eye you've been working so hard to achieve. And, the best part is, no one will know you took a shortcut!


  1. Use an eyeliner stamp to cheat your way through a perfectly winged eyeliner, like this one from The VampStamp.
Eyeliner Stamp
                VAVAVOOM STAMP, The VampStamp.com ($19.00)


  1. An angled eyeliner marker. The thickness and shape of this eyeliner marker, from Ulta Beauty, can help you create an effortless winged liner look in seconds.



Eyeliner Marker
Lancome Monsieur Big Eyeliner Marker, Ulta Beauty ($25.00)


  1. An eyeliner tool that gives you options for creating various cat-eye looks, such as the Liner.Designer tool from Beauty Blender.  The  Beauty  Blender  website  advertises  that  the  liner.designer  gadget  can  be  used  with any eyeliner, pencil, pen, gel cream, liquid, and powder formulas.
    Easy Eyeliner Tools
                   Liner.Designer, Beauty Blender ($16.00)

For most of us, creating that perfect "cat eye" sometimes seems near impossible. Using the tips above, we can help you to create that perfect winged liner look. And remember, there are newer products such as eyeliner stamps and angled liner brushes that may also do the trick!

Check out some of our favorited winged looks from Instagram below!

@coffeeandmakeupaddicts via Instagram

@Casiemakeup via Instagram

@annvermilion_beauty via Instagram

13 Makeup Trends That Need to Die Before 2018 + More!

13 Makeup Trends that Need to Die Before 2018 + More! 

2018 is days away, and the beauty community has completely had it with quite a few over-the-top makeup trends! Since so many of you shared your concerns with several other types of annoying trends in 2017, we will also discuss some Instagram and fashion fads that we wouldn’t hate to see disappear. Even beauty gurus with millions of subscribers and followers on social media, are guilty of many of these ‘trends’. Continue scrolling to see the list!


Unnecessary Clickbait 

13 Makeup Trends that need to die before 2018 - clickbait

Image source: Pixabay

Patricia Bright gave a brief rant about this on her YouTube channel. 2017 was the year of beauty tubers using clickbait that included knives, fire, and other dangerous methods to get our attention and watch their videos. Pretty sure we’ve even seen a beauty tuber attempt knife-swallowing in her video preview on Instagram. This probably shouldn’t continue after the new year.


Ombré Lips 

13 Makeup Trends that Need to Die before 2018 - Ombre lips

Image Source: Jumia.com

Ombré lips may look pretty on Instagram, but in real life, no one wears lipstick like this. Too-dark liner for your lips was a trend in the 90s. Let’s leave it there. Want to prove us wrong about the ombre lip? Share a photo with us here.


24/7 Athleisure 

13 Makeup Trends that Need to die before 2018 - Athleisure

Image Source: Pinterest

Just because the term athleisure is now in the dictionary, doesn’t mean that we have to wear it 24/7. Some of us are all about sweatpants and comfy outfits, but if 80 percent of your wardrobe consists of athletic wear (and you’re not a fitness enthusiast), maybe you should rethink this. Celebrities, such as Kendall Jenner, are totally guilty of this.


Wasting Product 

13 Makeup Trends that Need to die before 2018 - Facial Oils

Image source: Tarte Cosmetics

Facial oils became very popular in 2017, with most of them advertised to help bring out that ‘inner highlight’. However, we’ve seen plenty of YouTubers apply these oils in excess, wasting so much product! Some facial oils are known to have amazing benefits, but are not cheap! For ladies with oily skin, check out this Clarins Lotus Face Treatment. This formula, when used at night, helps to moisturize AND keep your face shine-free for most of the next day. Use sparingly!


KiraKira App 

13 Makeup Trends that need to die before 2018 - kirakira

Image source: YouTube 

The Kira Kira sparkle app, which you’ve probably seen on Instagram, is just a bit much. Blinding sparkles on your photos are totally unnatural and unnecessary. What else is there to say?


Clear Plastic Shoes 

13 Makeup trends that need to die before 2018 - plastic boots

Image Source: Pinterest

I think most of us would agree that it’s time to move on from the clear plastic shoe trend. Not only are they unsightly (depending on the designer), but they aren’t comfortable to walk in, and generate ‘foot sweat’. Ew.


Over-the-Top Nail Art 

13 Makeup Trends that need to die before 2018 - nail art

Image source: Pinterest

As a woman, getting your nails done can add an extra sense of being put-together, and even professionalism. Having freshly manicured nails may give you a boost of confidence, and may even compliment your outfit at times. The pic shown above, however, can be fun to admire as art, but shouldn’t be worn while out and about.


Creepy Colored Contacts 

13 Makeup Trends that need to die before 2018 - Colored Contacts

Image source: Pixabay

Unless you’re into SFX makeup (or it’s Halloween), please ditch the creepy-colored contacts! For beauty gurus, it takes the attention off of your makeup look. Colored contacts can be fun to wear, but should resemble realistic, human-like eye colors.


All-Over-the-Face Concealer 

13 Makeup Trends that Need to die before 2018 - Tarte Shape Tape Concealer

Image source: Tarte Cosmetics

The best spot to apply concealer is underneath the eyes for a brighter look, in a triangle-like shape. But, we’ve seen far too many YouTubers apply concealer over the entire face. For dark-skinned women, it makes your skin tone appear lighter, which isn’t necessary! Use concealer to CONCEAL, and not as a foundation. The Tarte Shape Tape Concealer, pictured above, is a long-lasting, creamy concealer that you’ve probably heard your favorite beauty vloggers and bloggers rave about. Leave a review here if you’ve tried it.


Fake Freckles 

13 Makeup Trends that need to die before 2018 - fake freckles

Image source: James Charles via YouTube

There isn’t much to say about this one. Let’s ditch this.


Crazy Thick Brows

13 Makeup Trends that need to die in 2018 - thick brows

Image source: Pinterest

We can all agree that super thin eyebrows have been out of style for years now. But, on the other end of the spectrum, we have brows that appear uncharacteristically thick for any human being, and clearly look fake. Try to avoid using the color black to fill in your brows, and use gentle strokes when doing so. When doing your eyebrows, think about the natural shape of your brows rather than forcing sharp lines and a triangle-shaped arch. You may be happy with the way your brows look on camera, but for the rest of us, it’s  ALL that we see.


Wispy Spider Lashes

13 Makeup Trends that need to die in 2018 - Wispy spider lashes

Image source: Pixabay

This has to be one of the top complaints that I’ve seen from makeup lovers in the last month. Once you get into the habit of wearing lashes, it can be hard to stop. But continuing to wear your falsies isn’t the problem. It’s the wispy, spidery, and unnatural-looking false lashes that have got to stay put in 2017.


Excessive Highlight

13 Makeup trends that need to go away before 2018 - excess highlight

Image source: Poetic Drugs via Instagram

Note the term excessive on this one. Highlighting and contouring has become more popular over the last couple years, with a heavier emphasis on highlighting more recently. With the release of Rihanna’s Fenty Beauty line in 2017, we’ve seen makeup lovers everywhere generously paint their cheekbones with the golden-toned Killawatt Freestyle Highlighter in Trophy Wife, and have been slightly obsessed ourselves! However, the trend has been overdone, and most of us no longer want to see overly-highlighted nose tips, cupid’s bows, OR cheekbones.


Which of these trends do you think will actually last through 2018? Which will be hardest for you to personally let go of? Comment below!

Fenty Beauty Stunna Lip Paint on 21 Skin Tones

Fenty Beauty Stunna Lip Paint on 21 Skin Tones

Rihanna recently released the Fenty Beauty Stunna Lip Paint in ‘Uncensored’ and we are loving it! Fenty Beauty continues to show us that makeup is for people of all shades. With the new release, we get a lightweight, non-drying, longwear lipstick formula with amazing color payoff. We have yet to find someone who wasn’t able to rock the FB Stunna Lip Paint, and don’t think that we will. The lipstick can be found here at Sephora.com

Keep scrolling to see photos of the gorgeous red lippie on 21 different skin tones. Leave your thoughts on the longwear lipstick in the comments below.

Leave your review for this product and more here.

sephora - Fenty Beauty Stunna Red Lip Paint
ClaudiaNitaYT - Fenty Beauty Stunna Red Lip Paint
Youtube: Claudia Nita
RonkerajiYT - Fenty Beauty Stunna
Youtube: Ronkeraji
dupethatYT - Fenty Beauty Stunna Red Lip Paint
Youtube: dupethat
FabcocoBerryYT - Fenty Beauty Stunna Red Lip Paint
Youtube: Fabcoco Berry
AhliyahMichelleYT - Fenty Beauty Stunna Red Lip Paint
Youtube: Ahliyah Michelle
gorgeousingrey.com - Fenty Beauty Stunna
slaybyishaINSTA - Fenty Beauty Stunna Red Lip Paint
Instagram: slaybyisha
KathrynReneeINSTA - Fenty Beauty Stunna Red Lip Paint
Instagram: KathrynRenee
kathleenlightsYT - Fenty Beauty Stunna
Youtube: Kathleen Lights
aaziyashafi.com - Fenty Beauty Stunna Red Lip Paint
MannyMua - Fenty Beauty Stunna Red Lip Paint
Youtube: MannyMua
rowi-singhSOCIALIX - Fenty Beauty Stunna
Socialix: Rowi-Singh
NiaHopeYT - Fenty Beauty Stunna
Youtube: Nia Hope
jennydo_INSTA - Fenty Beauty
Instagram: jennydo_
AmandaZYT - Fenty Beauty Stunna
Youtube: AmandaZ
ShannanKoonerYT - Fenty Beauty Stunna
Youtube: Shannan Kooner
IDesign8YT - Fenty Beauty Stunna
Youtube: IDesign8
lyglam.com - Fenty Beauty Stunna
JovinePrinceYT - Fenty Beauty Stunna
Youtube: Jovine Prince
deepicam.com - Fenty Beauty Stunna

We'd love to see your photos!

Share your 'Stunna' pics at our gallery.

25 Tips to Speed Up Your Makeup Routine


25 Tips to Speed Up Your Makeup Routine

  • 1.
    Use a daily brush cleaner each night. Similar to starting makeup prep with a clean face, using clean brushes each morning can save you loads of time and mistakes. Product buildup can lead to spotty, or even "cakey" makeup.
  • 2.
    Clean off ALL makeup the night before. This should be obvious, but applying makeup to a completely clean base in the morning, makes for easier application. Plus, it's better for your skin in the long run. If you're too lazy to wash your face with soap and water at night, try using makeup remover wipes or a Micellar cleansing solution that doesn't require rinsing. Your skin will thank you.
  • 3.
    Blend it. Just because you've done your makeup in a hurry, doesn't mean your makeup has to look like it was done in a hurry. Invest in a beauty blender and make sure to blend all makeup on your face, moving downwards towards your neck. There's nothing worse than checking the mirror later in the day and noticing splotches on your face! Save yourself the embarrassment and pick up a few of these.
  • 4.
    Color-correct. Have an annoying pimple or blemish, but don't have time for foundation? Opt for color-correcting as a quick cover-up.
  • 5.
    White or nude eyeliner in waterline. This tip will instantly brighten up your eyes, and looks great on various skin tones.
  • 6.
    Pinterest! Pinterest is a valuable resource for just about anything. If you don't have much time to watch videos on YouTube, search Pinterest for up to 15 minute makeup routines that may make your mornings easier.
  • 7.
    Save the simpler products for last. Products like mascara or lip gloss are quick and easy to apply. When at home, apply your foundation and concealer. Once you get to work, apply your gloss, mascara, etc. This will save you time while having your 'base' ready before you leave the house.
  • 8.
    Semi-permanent makeup. Microblading and lash extensions are two modern beauty methods that will undoubtedly speed up your daily makeup routine.
  • 9.
    SOFT highlighting and contouring. Yes, soft. Use a color two shades deeper than your skin tone to contour your forehead, cheekbones, and sides of nose. Make sure to highlight underneath browbone, nose and cheeks. A subtle highlight and contour can give you the ultimate 'put-together' look, without appearing overdone.
  • 10.
    Watch YouTube tutorials. There are plenty of 10-15 minute makeup tutorials out there for women that just don't always have time for a full face of Glam. Watch a few of these quick tutorials from your favorite beauty vloggers and choose a routine that works best for whatever daily look you're trying to achieve.
  •  11.
    Nudes! When short on time, use more neutral makeup shades that will complement your skin tone. Bolder colors, such as lipsticks and eyeshadows are easy to notice if you make a mistake, and are harder to fix and clean up. If 'neutral' isn't really your thing, make sure to add highlighter to at least two areas of your face (cheekbones and underneath eyebrows, for example) to combat any dullness.
  • 12.
    Use an under-eye illuminator. If short on time, this one step (plus moisturizer) can help you achieve an instantly brighter look.
  • 13.
    If you MUST use eyeliner, skip the gel/liquid liners, and opt for a pencil instead. Not only is pencil easier to apply than gel, but easier to remove in case of mistakes.
  • 14.
    Prime your makeup! Using a primer can help to even out skin tone, therefore reducing the amount of foundation and concealer you may need to cover blemishes. Some primers can even be worn alone!
  • 15.
    Tinted everything. Tinted moisturizers and BB creams are a no-fuss way to even out skin tone and hide the look of blemishes and imperfections. Tinted lip balms can add subtle color in one quick swipe.
  • 16.
    Use long-lasting products. Makeup that stays put is far less of a hassle than makeup you'll have to continue to reapply throughout the day. Estee Lauder's Double Wear foundation is known for this.
  • 17.
    Keep a small makeup bag for all your necessities. This not only makes your most frequently used products more accessible, but a small bag can be carried in your purse to apply makeup on the go.
  • 18.
    Focus on the eyes. What's the first thing people notice when they look at you? Your eyes, of course. A bit of mascara, pop of color on the lids, and nicely shaped brows can help to frame your face.
  • 19.
    Try multi-use products. Some cheek colors may double as lip colors, some highlighters can be used on the eyelids, so on and so forth. If highlighting and contouring isn't a step you can skip in your daily makeup routine, try the NYX Wonder Stick which doubles as both.
  • 20.
    Skip the eyeliner! If you're anything like me, applying eyeliner every morning is too much of a hassle. Instead, make sure your lashes are curled and brows are defined.
  • 21.
    Take care of your skin. Following a night-time skin care routine can help reduce the amounts of spots and blemishes you'll feel the need to cover up in the morning.
  • 22.
    Use creamy makeup products. This may not work for everyone (especially if you have oily skin), but creamy products are easy to blend and take less time to apply than powder products. Plus, you can use your fingers to blend rather than a makeup brush!
  • 23.
    Just pick three. What are the top three makeup items that you wouldn't dare leave the house without? Try using ONLY these products for your daily makeup routine. For example, mascara, concealer, lipstick.
  • 24.
    When there just isn't enough time for a full face of makeup, bold red lips can give you a pop of color and boost of confidence.
  • 25.
    Use a colored brow mascara/gel on your brows, instead of fussing with pencils and definers. Using brow pencils will give you a more defined brow, but when in a rush, gels can add thickness and give you "stand-out" brows.

For ladies with busy schedules, it can be hard to dedicate a full 30 + minutes to apply makeup each morning. See this slideshow for 25 tips to help speed up your makeup routine.

Of course, these tips can't all be used simultaneously. Pick and choose which ones are most convenient for your schedule and suit your typical makeup routine habits. Can't skip highlighting and contouring although it takes up a good portion of your morning?  Find ways to cut your H+C time in half and save yourself the stress. Comment below and let us know which tips are most do-able for you! 

Want to take our advice and use Youtube or Pinterest for quick makeup tutorials/routines? 

Any multi-use makeup products you'd like to recommend? 


15 Creative Halloween Makeup Transformations


15 Creative Halloween Makeup Transformations

  • 1.
    Mrs. Rabbit. Credit: jessipalomaresmua via Instagram
  • 2.
    Obviously, the Queen Bee. Credit: emilykrahl via Twitter
  • 3.
    A bloodthirsty zombie from outer space. Credit: getbig_likebev via Instagram
  • 4.
    The most 'beat' skull I've ever encountered. Credit: princess.style.ltl via Instagram
  • 5.
    For the Korean comic lovers. Credit: Lucie_mrsmagic via Twitter
  • 6.
    Not your average alien. Credit: cloudgalmakeup via Instagram
  • 7.
    An intricate floral skill. Credit: ellie35x via Instagram
  • 8.
    Everyone's favorite clown. Credit: Megan94__ via Twitter
  • 9.
    A creepy, but sexy scarecrow. Credit: sonjdradeluxe via Instagram
  • 10.
    AHS: Hotel. Credit: serenabina via Instagram
  • 11.
    A gorgeous skull bride. Credit: livlaps via Instagram
  • 12.
    Glamorous jewel-encrusted skull. Credit: Nicole Guerriero via Youtube
  • 13.
    A candy corn-inspired clown. Credit: venomtoyaveins via Twitter
  • 14.
    A bit of Nightmare Before Christmas inspiration. Credit: tauna_darling via Instagram
  • 15.
    Sexy devil with a black heart. Credit: venomtoyaveins via Twitter

Let's be honest, Halloween is every makeup lover's favorite holiday. Not only do we get to assume our favorite personas for a day, but we can finally use up all the old makeup that's been collecting dust on our vanities. And, of course, Halloween gives us another reason to buy even more makeup. Not that we need another reason to buy makeup.

Above all, Halloween sheds light on how talented our fellow makeup artists and enthusiasts are. A well thought-out halloween makeup look takes plenty of time and effort, so why not showcase your skills? 

Since October is already here, see photos above for the Halloween inspiration you've been looking for. To share reviews of the best products you've found for creating halloween looks, click here. And, if you end up trying some of these super fun (or scary) looks, let us know in the comments! 


8 Makeup Trends for Fall

What 8 makeup trends for fall should you follow this year? 

Staples of fall? Cooler weather, pumpkin spice, leaves changing colors, smokey eyes and deep lips.

1. Dark Lips

8 Makeup Trends for Fall - Lily Collins

Image source: Mike Windle/Getty Images

Lily Collins gets it. Time to trade out the brighter pinks and oranges of summertime, for deep berry and wine-colored lippies. If you can't neglect your summer lipsticks this fall, or like to switch things up every once in a while, see our latest post for bright lippies suitable for your skin tone.


2. Bold Eyebrows 

8 Makeup Trends for Fall - Cara Delevigne

Image Source: Pascal Le Segretain/Getty Images Entertainment/Getty Images

You can never go wrong with bold brows, no matter the season. Try the Benefit Goof Proof Brow Pencil to easily fill-in and define your eyebrows.


3. Rosy Cheeks

8 Makeup Trends for Fall - MakeupShayla

Image Source: MakeupShayla via Instagram 

Blush is never something you want to overdo, but also shouldn't be ignored. Ladies with dark skin should try using deeper reds on the cheeks, like the Morello Cherry blush from Makeup Forever


4. Smoky Eyeshadow 

8 Makeup Trends for Fall - GisselaMolinaMakeup

Image source: GisselaMolinaMakeup via Instagram 

There's something about fall that just screams smoky eyes! Try smudging your eyeshadow for a more intensified look on the lids. E.l.f. Cosmetics has the perfect smudge brush to help you create this look. 


5. Highlighter 

8 Makeup Trends for Fall - Jaclyn Hill

Image source: Jaclyn Hill via Instagram 

When it comes to highlighter, anything goes! Add some highlighter to the upper portion of your cheekbones to keep your 'glow' through the cooler months. We know you're probably obsessed with the Fenty Beauty Killawatt Freestyle Highlighter in Trophy Wife


6. Hydrating Foundation 

8 Makeup Trends for Fall - Kathleen Lights

Image Source: Kathleen Lights via Youtube

Cooler weather can be a nightmare for women with dry skin. Opt for a foundation with a non-matte, or dewy finish, like the Smashbox Studio Skin foundation to help you maintain that inner glow. You can also set your look with the Milani Make it Dewy setting spray


7. Dramatic Eyeliner 

8 Makeup Trends for Fall - Laura Leth

Image source: Laura Leth via Youtube

Pairing bold winged eyeliner with a smokey eye is the key to a gorgeous face during the fall season. The Master Precise Ink Metallic Liquid Eyeliner from Maybelline is a new fave when it comes to liquid liner, especially since it comes in seven different shades! 


8. Lashes

8 Makeup Trends for Fall - Makeupd0ll

Image source: Makeupd0ll via Instagram

For fall, lashes are a necessity. For any season, lashes are a necessity. Whether you use mascara on your natural lashes, or apply falsies religiously like Makeupd0ll on Youtube, sexy lashes will always give you a photo-ready look. 


What are your beauty staples for fall? Comment below! 

Summer Lipstick Shades

What's Your Perfect Summer Lipstick Shade? 

Red Lips and Blonde Hair - Makeup Ideas

Summer is the perfect time to experiment with bolder, brighter lip colors. However, if done incorrectly, you can throw off your entire look with the wrong shade of lipstick! Choosing a suitable shade depends on your skin tone (fair, medium, deep) and undertones (cooler vs. warmer). Keep reading below to find suitable summer lipstick shades for all skin tones.

Looking at the inside of your wrists, if you have green veins, you likely have warm undertones, and blue veins represent cooler undertones. If it's hard to decide whether your veins are more blue or more green, you likely have neutral undertones. With neutral undertones, you can wear shades that would suit either warm OR cool undertones, giving you so many more options!

You should also consider what type of lipstick finish you like best, such as matte, or satin. And, for darker skin tones, it's best to choose lipsticks that have higher pigmentation as these will stand out more. Below, we've compiled a list of suitable lipstick shades for various skin tones that work year-round, but particularly in the summer time!

Fair Skin
Summer Lipstick Shades for All Skin Tones - Fair Skin

Image Source: Popsugar

Generally, rich reds, corals, and peachy lipsticks will work for ladies with fair skin tones.

Best color for cool undertones: True reds, such as Dior's Rouge Dior Lipstick in 'Red', or 'Perfect Red' from NYX Cosmetics. The Rouge Dior Lipsticks come in both matte and satin finishes.

Dior Rouge Lipstick

Red, $35.00 (Sephora)

Summer Lipstick Shades for All Skin Tones - NYX True Red Matte Lipstick

Perfect Red, $4.49 (Target)

Best color for warm undertones: True oranges, like NARS Audacious Lipstick in the shade 'Geraldine' or e.l.f. Moisturizing Lipstick in 'Orange Dream'.

NARS Red Lipstick - Top Makeup Products

Geraldine, $34.00 (Sephora)Summer Lipstick Shades for All Skin Tones - e.l.f.
Orange Dream, $3.00 (e.l.f. Cosmetics)

Medium Skin

Medium Skin Tone - Jennifer Lopez

Image Source: Popsugar

Women with medium skin tones will look best in blue-reds, pinks, and corals.

Best color for cool undertones: Light pinks, like M.A.C.'s Retro Matte Liquid Lipcolour in 'Divine Divine' are gorgeous on medium skin tones. If you're looking for a drugstore option, Milani's Color Statement Lipstick in 'Pretty Natural' may also work for you.

Summer Lipstick Shades for All Skin Tones - M.A.C.

Divine, Divine, $21.00 (M.A.C. Cosmetics)

Milani Color Statement Matte Lipstick - Pink Lipstick

Pretty Natural, $4.29 (Target)

Best color for warm undertones: Orange-reds will look great on medium-toned women with yellow or golden undertones. Try Stila's Stay All Day Liquid Lipstick in 'Tesoro', or NYX's Butter Lipstick in 'Fireball'.

Summer Lipstick Shades for All Skin Tones - StilaTesoro, $24.00 (Sephora)

NYX Fireball Lipstick - Red LipstickFireball, $5.99 (Ulta)

Dark Skin

Summer Lipstick Shades for All Skin Tones - Dark Skin

Image Source: WENN

Ladies with darker skin tones can opt for berries, fuchsias, reds, and oranges as their summer shades. Although some say women with dark-skinned shouldn't wear brightly colored lip shades, experimenting with different shades can give you a less-muted look, as deeper shades don't stand out as much on dark skin.

Best color for cool undertones: Brighter reds with blue undertones will pop on dark-skinned women with cooler undertones. For example, check out Bite Beauty's Lush Lip Tint in 'Cherry'. For makeup lovers on a budget, try Maybelline's Color Sensational Vivids in 'On Fire' to make a bold statement this summer.

Bite Beauty Red Lipstick

Cherry, $24.00 (Sephora)

Summer Lipstick Shades for All Skin Tones - Maybelline On Fire

On Fire, $5.50 (Walmart)

Best color for warm undertones: Orange. Yes, orange can work on dark skin, particularly orange-red! Dark-skinned ladies looking for a pop of color in the summertime can try Kat Von D's Studded Kiss Lipstick in 'Countess' or M.A.C.'s 'Morange'.

Kat Von D Countess - Red Lipstick

Countess, $21.00 (Sephora)
Summer LIpstick Shades for All Skin Tones - MAC Morange Morange, $17.00 (M.A.C. Cosmetics)

If you're excited to start experimenting with bolder shades for your skin tone, just go for it! If the brighter shades make you a bit nervous, always consider YouTube as a resource for seeing what certain colors actually look like on skin tones similar to yours. There's nothing wrong with stepping outside of your comfort zone every once in a while, so have fun!

See more beauty posts here


Get a free makeup bag and deluxe sample of the POREfessional face primer with orders $60+. Use code: POREFECT. Valid through 5/13.

What Are We Putting On Our Faces? Part ONE

Are Makeup Brands for Black Women Less Safe than Others?

There are claims that black women are more often exposed to hazardous substances, because makeup brands for women of color contain more harmful ingredients. Let's take a look at this simple breakdown of the ingredients found in our makeup, and get an idea of what women, including women of color, are exposed to. Keep reading!

Lupita Nyongo - Makeup Ingredients

Image source: Taili Song Roth/Corbis Outline (via www.HarpersBazaar.com)

FIRST OFF, What in the world is an active ingredient??? 

  • FDA Definition: "Any component of a drug product intended to furnish pharmacological activity or other direct effect in the diagnosis, cure, mitigation, treatment, or prevention of disease, or to affect the structure or any function of the body of humans or other animals."
  • Makeup Mosaic's definition: Basically, an active ingredient results in a chemical change, and gives us some therapeutic or pharmacological benefit.
  • For example, over-the-counter pain medications contain the ACTIVE ingredient Ibuprofen, which reduces pain. ALL other ingredients in that medication would be considered INACTIVE. Inactive ingredients wouldn't stop your headache (as Ibuprofen would), but may extend the shelf life of your Tylenol.

What does this have to do with MAKEUP? 

Women use makeup daily, and makeup has ingredients. However, most of us don't know what these ingredients are, nor do we care to find out! I recently came across an article involving makeup brands for black women, and how their ingredients were typically more harmful than other makeup brands. The article provided a link to the Environmental Working Group's Skin-deep Database (EWG.org), which did an analysis of various makeup brands and products (in various other categories) "marketed to black women".

Some of the categories in this analysis concerned me, such as antiperspirants, foot creams, and soaps. I may be mistaken, but I can't imagine what biological differences in our DNA would result in black women needing different deodorants, or FOOT CREAMS from white women?

Moving on...

So, the EWG claims that 1 in 12 beauty products for black women are highly hazardous. Scary right? Since foundations are a big part of our makeup routine, and there are makeup brands dedicated to serving black women, I wanted to know if these products were any more harmful than the rest. For the sake of brevity (research on these ingredients was brutal!), I compared:

1. Iman's Second to None Liquid Clay Foundation: A popular drug store liquid foundation typically marketed to black women, $11.00 (Walmart.com). Moderate hazard, according to the Environmental Working Group (EWG.org).

Iman Liquid Clay - Makeup Ingredients


2. L'oreal's True Match Foundation: Popular drug store liquid foundation marketed to the general public, $8.99 (Target.com). Also, surprisingly, considered a moderate hazard according to the EWG.

L'oreal True Match Foundation Reviews

 Of course, we can't come to any GENERAL conclusions by comparing only TWO foundations. But we'll start here.

Ingredients Found in BOTH Products: 

  1. Titanium dioxide
    • Purpose: Protects skin from the sun
    • Concerns: Potential carcinogen, but very little evidence to support this.
  2. Cyclomethicone
    • Purpose: Moisturizes the skin
    • Concerns: May irritate the skin and eyes
  3. Dimethicone
    • Purpose: Moisturizes the skin
    • Concerns: Not considered harmful
  4. Glycerin 
    • Purpose: Moisturizes the skin
    • Concerns: Not considered harmful
  5. Parabens 
    • Purpose: Preserves makeup
    • Concerns: Considered "safe" for cosmetics, but may be linked to cancer in women. May also be linked to endocrine function disruption.
Iman's Second to None Liquid Makeup Clay (Ingredients) 

Sorbitol: Moisturizes the skin. May cause diarrhea IF INGESTED.

C12 15 Alkyl Benzoate: Moisturizes the skin. Not considered harmful.

Cera Alba (Beeswax): Moisturizes the skin. Not considered harmful.

Jojoba Esters: Makes skin appear smooth. Not considered harmful.

Sorbitan Isostearate: Moisturizes the skin. Not considered harmful.

PEG 30 Dipolyhydroxystearate: Moisturizes the skin. May cause irritation when used on broken skin.

Magnesium Sulfate (Epsom Salt): May prevent wrinkling and blemishes. Not considered harmful.

Microcrystalline Wax: Increases thickness of foundation. Not considered harmful.

Butylated Hydroxytoluene: Preserves makeup. Safe for COSMETIC PURPOSES, but may be toxic and carcinogenic, particularly if ingested. (Studies show mixed results).

Magnesium Stearate: Increases thickness of foundation, provides lubrication. Not considered harmful.

Methylisothiazolinone: Preserves makeup. Non-toxic for cosmetic purposes.

Tocopheryl Acetate: Antioxidant. Not considered harmful.

Phenoxyethanol: Preserves makeup. Skin and (severe) eye irritant, toxic in high doses.

Saccharomyces: Antioxidant. Not considered harmful.

Triethoxycaprylylsilane: Keeps liquid and oil from separating in foundation, helps foundation to spread evenly on the skin. Not considered harmful.

Iron Oxides: Gives foundation its color. Not considered harmful.

Mica: Provides color and shimmer to foundation. Not considered harmful.

Total number of potentially harmful ingredients: 3

L'oreal True Match Foundation (Ingredients) 

Isododecane: Helps foundation to spread evenly on the skin. Not considered harmful.

Cyclopentasiloxane: Helps skin feel smooth. Mild skin and eye irritation.

Cyclohexasiloxane: Provides lubrication. May be considered harmful. Potentially linked to cancer and endocrine function disruption.

PEG-10  Methyl Methacrylate Crosspolymer: Increases thickness in foundation. May irritate the skin and eyes.

Butylene Glycol: Moisturizes the skin. May irritate the skin and eyes.

IsoeicosaneGives skin satin-like texture. Not considered harmful.

Disteardimonium Hectorite: Increases thickness in foundation. Not considered harmful.

Cetyl PEG/PPG-10/1: Gives skin a smooth, satin-like texture. May irritate the skin and eyes.

Sodium Chloride (salt): Increases thickness of foundation. May cause nausea, vomiting, and diarrhea IF INGESTED.

C9-15 Fluoroalcohol Phosphate: Preserves makeup, controls shine, allows makeup to last longer on the skin. Not considered harmful.

Polyglyceryl-4 Isostearate: Used to "stabilize" the foundation's formula. Not considered harmful.

Hexyl Laurate: Smooths and softens the skin, thickens the product. Not considered harmful.

Isostearyl Neopentanoate: Used to "stabilize" the foundation's formula. May irritate the skin.

Diazolidinyl Urea: Preserves makeup. May irritate the skin, but  considered "safe" in small doses. Potentially linked to cancer, but there is little evidence to support this.

Iron Oxides: Provide color to foundation. Not considered harmful

Total number of potentially harmful ingredients: 2

Summing Things Up

So, it's clear that makeup production involves A LOT of chemicals. Most of these chemicals are deemed "safe" for cosmetic purposes, suggesting we shouldn't worry. I was surprised to find that most ingredients in these foundations had moisturizing, skin-softening, and/or preservative qualities. I was expecting to find a lot more scary stuff!

On the other hand, a few ingredients in BOTH products may relate to tumor production, among other things. Iman's liquid foundation contained 3 ingredients considered potentially hazardous, while L'oreal's True Match contained 2. Because it's not clear on "how much is too much"  of each ingredient, it's hard to definitively say what products (or brands) we MUST stay away from. Using this example at least, we can't say that Iman's foundation, marketed to black women, is more harmful than L'oreal's True Match foundation, marketed to the general community.

As mentioned before, this is only ONE comparison, so it wouldn't be smart to make any generalizations based on the info we have so far. Although researching ingredients for this post gave me a massive headache, I would love to offer others more information on the safety (or dangers) of makeup brands for black women, and women in general. Let me know your thoughts in the comments below! If requested, I will do more comparisons of makeup products, and share them with the Makeup Mosaic community. It's important to know what we're putting on our faces! If we can make smarter decisions and stay healthy by looking at the facts, then let's do so!

If there's anything else you're interested in learning about, tell me about it here, or leave a comment, and I'd be happy to do some more research! As long as it doesn't involve chemicals : )


*Please note* Makeup Mosaic is NOT an expert in chemical compounds and we do not give medical advice. If you need help determining if you should use or stop use of a product, contact your physician. Just because a product is considered "safe" by the organizations listed below, doesn't mean that you may not experience adverse effects. The purpose of this research is to inform others on the potential dangers of makeup products. Specifically, we wanted to see if makeup brands for blacks are any less safe than makeup brands marketed to the general community. Sources for all information used in this post are listed below:
(U.S. National Library of Medicine) https://toxnet.nlm.nih.gov/
(Cosmetics Info) www.cosmeticsinfo.org
(Environmental Working Group SkinDeep Database) www.EWG.org/SkinDeep
(Truth in Aging) www.TruthInAging.com
(Center for Disease Control) www.cdc.gov




Problems Young Black Women Face with Beauty + Body Image

Problems Young Black Women Face with Beauty + Body Image

Article Review: Beauty and Body Image Concerns Among African American College Women

31 female African-American students between ages 19 and 25 participated in this study at a Southwestern U.S. University. 

Researchers wanted to know what unique issues young African-American women typically face in regards to beauty and body image. 

What did they find?

  • Young African-American women consider hair to contribute most to a 'beautiful' appearance!
  • African-American women spend a LOT of time and resources to keep up their hairstyles. In fact, AA women will sometimes round-up money for a trip to the hair salon BEFORE purchasing their next meal! 
  • Hair is sometimes used to stereotype black women. For example, some believe that women are trying to make a political statement with their hairstyles. 
  • Lighter skin tones are typically preferred than darker skin tones, both within AND outside of the black community. 
  • Many AA women feel that conforming to white beauty standards helped them to achieve more, such as in their professional lives.   
  • Most women in the study believed media representations (movies, tv, radio, etc.) of black women are inaccurate.
  • Many black women feel that their natural hair can cause problems in the workplace, affecting them economically and professionally! 
Source: Awad, G., Norwood, C., Taylor, D. S., Martinez, M., McClain, S., Jones, B., Holman, A., Chapman-Hilliard, C. (2015). Beauty and Body Image Concerns Among African American College Women. Journal of Black Psychology41(6), 540-564. 
What are your thoughts? Take a few seconds to tell us about YOUR experiences. If you'd like to start a discussion about this, or raise some questions of your own, do so at one of our forums.

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How Women REALLY Feel About Beauty

How Women Really Feel About Beauty

Article Review: Women's Attitudes to Beauty, Aging, and the Place of Cosmetic Procedures: Insights from the QUEST Observatory


In a study by Ehlinger-Martin et al. (2015), they surveyed 1000 French women between ages 25 and 70, about feelings towards beauty and aging. 

Researchers wanted a picture of women's attitudes towards beauty, skin care, aging, the use of anti-aging products, and minimally invasive cosmetic procedures. 

What Did They Find?

  • 92% of women in the study believe it's possible to age beautifully. (Of course!) 
  • According to these women, top tips for aging well and maintaining attractive skin included:
    1. Good diet 
    2. Regular exercise
    3. Lots of water! 
    4. Regular visits to the hair salon 
    5. Use of skin care products AND sun protection 
  • Keeping skin moisturized should always be priority #1! It helps create a 'youthful' appearance. 
  • Many women actually feel younger than their chronological age!  
  • For younger women, the biggest complaints included signs of tiredness and dark circles around the eyes. 
  • For older women, biggest complaints included fine lines and wrinkles.  
  • Many women feel it is necessary to begin using anti-aging skin care in your 30s!  
  • Although around 50% of women in the study were open to minimally invasive cosmetic procedures, such as chemical peeling, very few women have actually gone through with these procedures. 
Source: Ehlinger-Martin, A., Cohen-Letessier, A., Taieb, M., Azoulay, E., du Crest, D. (2015). Women's Attitudes to Beauty, Aging, and the Place of Cosmetic Procedures: Insights from the QUEST Observatory. Journal of Cosmetic Dermatology, 15, 89-94.  

Ladies, please share your thoughts! Do you believe starting an anti-aging skin care regimen in your 30's is appropriate? If you would like to start a discussion about this topic, please comment below or head to our forums